Case study Gubler Beauty: rebranding, Shopify website and print material for a Swiss beauty studio
Client
A. Gubler Beauty
Industry
Beauty & Cosmetics
Location
Zurich, Switzerland
Year
2025
Website
gubler-beauty.ch ↗01 — Starting point
20 years of grinding. New chapter.
The client has run her nail studio for 20 years. She designed the logo herself back then and built the WordPress site with WooCommerce together with her partner. Now she was looking for a repositioning: her experience as an internationally recognised nail master and successful mentor should finally show in the branding too. At the same time she wanted to generate more revenue through the web shop.
02 — The problem
All broken.
Objectively, the branding system was badly outdated. The website suffered from unclear navigation, dead links, dated design and a complicated technical back end. The combination of these factors undoubtedly contributed to losing customers. Since no purchase analytics were kept, the scale can't be quantified. On top of that, the salon, the web shop and the Nails School felt like scattered projects, each with its own visual system.
Results
✦ Repositioning
Salon, academy and shop united in one system, Zurich's most luxurious nail-styling system. Profitable growth into new areas.
◼ Extended studio branding & website
Complete rebrand incl. logo system, colour palette, typography and UI elements. A modern web shop, nail price list and nail academy in one unified website.
➤ Frictionless migration
570 products and 980 customer records migrated from WooCommerce to Shopify. Not a second of selling lost.
◈ DE / RU / EN
Serves a strategically identified, international customer base of nail entrepreneurs and high-end clients in Switzerland.
◉ Advanced product filters
Customers find the right product in seconds. Fewer drop-offs, more conversions.
❖ Maximum payment options
TWINT, cards, PayPal, Apple Pay, Google Pay, Klarna, plus automated QR invoices via webhook. No effort, no fees.
◎ Analytics dashboard
Customer behaviour finally measurable. Improve marketing and sales strategy.
✱ Custom code
Beyond the Shopify template. The brand experience fully preserved.
⊙ Self-manageable
The client can manage all content herself, including range and course offering. Free of ongoing design and development costs.
