Case study Duminika: brand identity, website and print for a psychological counsellor in Switzerland
Client
Olga Duminika
Industry
Psychology & Counselling
Location
Switzerland
Year
2026
Website
duminika-psy.ch ↗01 — Starting point
New practice.
New identity.
Olga Duminika is a psychological counsellor and coach with a growing practice in Switzerland. When she started her counselling work she had no branding, no website, no visual identity, no business strategy and no professional working system. What she did have: deep expertise, clear values, and the wish to finally make that visible.
02 — The problem
No branding.
No trust.
Potential clients couldn't gauge Olga's expertise, because there was nothing to see. No logo, no website, no trust before the first conversation. Making it harder: no recognised psychotherapy diploma in Switzerland, so the branding had to build trust where titles couldn't.
Results
✦ Repositioning
A standout identity in 2 sentences. Audience, philosophy and brand pillars in one document. Self-clarity for the next 10 years.
◉ GDPR-compliant business strategy
End-to-end encryption. Account-free, GDPR-compliant video call software. Secure data storage.
◼ Trustworthy core branding
Logo, colour palette, typography, guidelines. Trust, professionalism and depth communicated visually.
➤ Professional website, mobile-optimised
In German and Russian, with a booking form.
◈ Print materials
Business cards. Seminar invitations. Posters. The brand lives and convinces in the physical space too.
